Workbook Task 6: Writing a pitch for Wildlife Australia

Keep your pitch succinct (less than one page), but:

  • Emphasise why the story is interesting + relevant to the publication
  • Include interesting facts to reinforce your story angle
  • Demonstrate your qualifications to shoot the story
  • Include three images you have taken to illustrate your style and approach to the story.


To Whom It May Concern,


I am writing to you to propose a publication for your magazine Wildlife Australia. I am a photography student and would love to have the opportunity to expand my experience in this career field by entertaining your readers with a documentary piece I have created in which I feel would be of much interest to your readers and provide excellent viewing and reading value. My story idea consists of wildlife in zoos, adults, children of all ages having a day at the zoo where it is a fun, family environment. Although it seems like an amazing place of fun and adventure the main attraction, obviously being the animals, are wild predators at heart and could easily harm anything that came in contact with them, yet they are so peaceful in their enclosures and do not seem to be fussed on what is going on or who is around them, they are so used to this human interaction day in and day out it is just part of daily routine for them. While the fascination between child and the animals is not at all hard to miss, there can also be a curiosity from the animals point of view also, seeing them as they are on the other side of the fence. The zoo can be quite an interesting an informative place, a lot of the zoos aim is to help prevent extinction and create awareness of endangered species. I think it is a great way to provide an insight in to zoo life and show the publics excitement of the adventure in going to the zoo to have close encounters with the animals in which they may never have anywhere else, certainly not in the wild. I have included three of my strongest images I would love to share with you and to show the extent of my work. Thank you for your time and I hope to hear from you in the near future, please don’t hesitate to contact me with any further enquiries you may have.


Regards Nicole Newlands.

3 67





Workbook Task 5: Event Photography quiz

What are the essential skills for the success as an event photographer:


▪   Tech skills – you need to be able to change settings rapidly

▪   Confidence

▪   People skills

▪   Time management skills

▪   Prep skills

▪   Fast thinking

▪   Flexibility – events change very quickly, particularly once underway

▪   Reliability

▪   Professional

▪   Physically healthy



What are some essential questions you will need to ask the client before the event?

▪   Key people

▪   Output type required

▪   Delivery of images

▪   Parking

▪   Security

▪   Contact details

▪   Time frame

▪   Transport

▪   Sensitivity

▪   Who is to have copyright

▪   What printing/usage rights are required


What are some of the technical considerations of shooting in a large, crowded and often dark space?


▪   Wide angle / telephoto – both should have some zoom for flexibility

▪   Low aperture lens, to cope with low light – at least a 1.8

▪   Flash

▪   Appropriate bag for carrying gear without being in patron’s way

▪   Memory card

▪   Monopod


One business model for event photographers is to not charge a fee to the event organisers to shoot, but rather sell images directly to the guests who attend the event (some times with a percentage of the sales going back to the organizers).


What are some of the advantages to this approach?

▪   Makes you perform

▪   Make substantial amount of money


Consider the workflow that would allow you to sell images directly to guests.

▪   Business cards

▪   Minimal editing

▪   Fast turn around

What are two reasons a client might request images before or immediately after the event has finished?


▪   Social media

▪   Newspapers


Consider the workflow you would need to implement to enable you to deliver final images prior to or immediately after the conclusion of the event?


▪   Jpeg

▪   Cds, USB

▪   Minimal editing

▪   Basic editing presets


Consider a strategy to ensure all this information is efficiently and accurately recorded for every image:


Iphone notes


Forms for clients to fill out before images are taken – image numbers that compare to those clients can be recorded on this form as soon as they are captured.


Double booked photographer, why might they be unhappy?

Lack of coverage for their event




What is the minimum equipment for doing this event

▪   two bodies

▪   wide + telephoto lenses (one on each body to minimize time changing lenses)

▪   batteries – for both camera and flashes

▪   flash

▪   take charger

▪   bag

▪   comfortable shoes that look good

▪   tripod

▪   food and bottled water

notebook / pen

Workbook Task 4: Environmental portrait activity

Brief: Working in groups of two, you have been briefed by City Weekly magazine to photograph a CATC lecturer or student to illustrate a feature story about Think Education’s dynamic Melbourne campus.

Your portraits should capture the energy and excitement of working/studying at CATC as well as giving a sense of the environment.

At a minimum, you are required to produce 2 environmental portraits of your subject suitable for:

  • The magazine cover
  • An opening ‘lead’ shot

Part One:

Research the requirements of the magazine and consider how the commissioning publication uses images.

Consider location, your visual approach and equipment requirements.

We have chosen to ask some photography students from Michelle’s class to be our models for our shoot, we would like to have our shoot in the studio in the learning environment of these students, it would be a natural environment for them and would seem an appropriate place to take their environmental portrait. We thought about using the lighting in the studio, the students using their cameras or the equipment in the studio.

Part Two:

Your subject is a very busy person and their time is very limited.  You have been allocated a maximum of 30 minutes to produce the two compelling images.

Consider how to use the time most effectively, or if required, negotiate for more time.

Part Three:

Based on your research and the visual approach you have decided on, shoot and post-produce a minimum of three images for presentation to your photo-editor (in class presentation).

edited editorial pic edited editorial pic 3 edited editorial pic 2

In class we were required to do an environmental shoot on another student in CATC, Desiree, Denise and myself took our photography students into the studio to take our images as we thought it would be a perfect place for their environmental portrait to be taken. We experimented with a few different positions, having both the girls in the shot, with the lights on, then off with only the soft box turned on. These are my 3 best images.

Workbook Task 3 Editorial Portaits


editorial portrait of Nir Eyal | Engage Magazine

What do you think the photographer wants us to feel about their subject?

David Hansen is the photographer of the first subject, the photograph is in black and white, gives it more of an emotive feeling.  I think they want us to feel like we already know the man in the photograph, he has a comforting look on his face, along with his age, he looks like hes been in this environment a really long time and Is comfortable and knows what hes doing. It looks as if he may be some sort of fisherman,with the cages and the boat in the background.

Jay Watson is the photographer of the second subject, this image is interesting and caught my attention, I think the photographer wants us to feel intrigued about whats going on, its different and quite clever how this image is set out, as theres not much at all in the photo apart from the man on the couch, but covering his face is in fact an image of his face on the laptop, the shoot was done for a technology magazine, which is I think is quite obvious, even though theres not much going on in the photo you seem to understand whats going on, although it can still make the viewer wonder why he has his hands raised in the air in a questionable manner.

Who do you think is the audience for the portrait? Consider their age, education, social/cultural background and political views.

I think that the audience intended for this editorial portrait would be of an older age group, as the man in the photo is older, it could be intended for anyone interested in fishing or boats or even the ocean and ocean life, It could be for families, the man in the portrait is quite welcoming and gentle so its not a confronting image.

I think the audience for this portrait would be for anyone that is interested in technology, or art actually, as I think this photo is quite artisitic and unique in a way, possibly for an older audience not for younger children, but more for anyone that has a computer based background or an interest in it.

What techniques has the photographer used to engage the viewer? Consider the editorial context, location, lighting, posing, framing etc.

The photographer has engaged the viewer in I suppose not having everything completely in shot involving what the man is doing, it kind of leads the viewer to think about what exactly it is that he might do for his career, and for how long has he been doing it for? The posing of the man he seems quite content and comfortable in his surroundings, it makes the viewer wat to know more about his background and story.

The lighting and the colours used are quite engaging as there isn’t a lot of colours used in the portrait but there is a lot of the two main colours being the red couch and the purple background, the location, being inside fits in well with the fact that is technology that’s being the main advertising, and also having the quirky image of the mans face on the screen over his actual face is very interesting and what the viewer would first look at in this portrait.

Something old, something new activity 14/11/13

something old:


something new:



In class we were required to take some time to go outside in to the city and take photos of anything that we came across that was either old, or new. We were told to think outside the square a little bit and not only take a shot of for example an old building, to try and be a little more creative with the idea. While I was walking around I had come across an old apple core sitting on a cement wall with buildings in the background, I thought straight away it would be a great idea for my ‘something old’ I kept the apple in focus and blurred out the rest of the background which I thought gave it a nice depth of field and a good effect. I then came across some roses in a garden as I was walking and found a rose with some new buds starting to flower, I thought this was a great ‘something new’ as it was showing new in a thinking outside the square way. I enjoyed the creativity of this activity and was happy with my results.

Process of documentary images

mages from my first shoot at the zoo:

ZOO media and documentary_25ZOO media and documentary_8

ZOO media and documentary_60

A couple of images from my second shoot, starting to take a different view on how I’m wanting my images to look for my documentary:

ZOO media and documentary_9 copyZOO media and documentary_16 copy

my images as I am continuing my trips to the zoo are developing and I am getting a more clear path on where I am wanting to go and the sort of photos I would like to have in my documentary story. a few more images_MG_4107 _MG_4220 light and lighting week 7_2 light and lighting week 7_12 light and lighting week 7_50

zoo_1 zoo_3 zoo_12

From where I started taking photos at the zoo to nearing the end I have seen a bit of a difference in how Im capturing these photos, Im liking the direction its beginning to take.

I had started to play around a little bit with editing and seeing what would look best with my images and help tie them together and fit in well as a story and flow. After making some small adjustments such as removing a line in the fence etc I looked at taking my images black and white. Once I had changed a couple I wasn’t really liking how it was looking it just wasn’t giving the right feel. I knew I wanted to give my images something of this sort to help bring them together and also because in some of the photos, there may have been a distracting red t shirt in the foreground of the shot and took away from the image, I wasn’t liking it. So I decided to try changing a few photos to sepia to see how they would turn out, I really liked the warmth it gave to the photos and felt as it wasn’t such a deep topic I liked the feeling it brought to my images, to so serious, a light, warm touch to it. I decided to stick with this and applied the setting to all my final images. Screen Shot 2014-01-08 at 2.49.19 PM

Screen shot med and doco blog

Here is a screen shot of my metadata information that I embedded in to my photos once in the editing stage of the process


A contact sheet I created with my final images:


Assessment Task 1 Part 3: Professional Practice Arrangements


Professional Practice Arrangements

As a part of your preparations for a media shoot you will need to investigate professional practice arrangements. Research each of the eight elements below as they apply to your social documentary project.  If any aspect does not apply write Not Applicable. Type into the text fields and table provided.


1. Ethics

What ethical and professional practice codes are applicable to capturing the content? Include the truthfulness of the images produced and respect for the individuals involved.

I would need to respect the zoo premises, also the public as I will be taking photos with them in the shot, invading of peoples personal space and not getting too close as obviously they would not be aware that I will be taking the shot. So being respectful and aware of this.

2. Risks

What are the risks involved in carrying out the project? How will you manage these risks?

Some risks could involve a member of the public tripping over any of my equipment, my tripod for example. Managing a risk such as this would be to keep all of my equipment on me at all times and not to leave anything lying around for the public to be at risk and trip over.

3. Insurance

Would you require insurance? Include personal, public risk, accident, sickness and equipment

If I was to require insurance I would need to obtain insurance on my equipment, as if it were to get stolen for example. Also for accident for example if a member of the public was to trip on and hurt themselves on any of my equipment.

4 Statutory requirements

Do you need any licenses to carry out the work?


5. Permissions

Are site permits required? Are there any shooting restrictions? Do you need to obtain permission to use any of the locations required for the shoot?


6. Post production requirements

Include optimization of the images for the needs of the specific publication and the strategy for digital asset management, delivery and storage.

To store images twice to be able to keep track of them and ensure they are safe. Write down all necessary digital asset management on photos that will be used in final documentary and to be ready to hand to publication.

7. Copyright and licensing arrangements

Who will maintain copyright to the images? How will the future use of the images for various media forms be managed?

I will have copyright to the images, Any future use will have to seek permission from myself in using the images. I could do things to protect my images for example put a watermark on any images that were used online, and have my details in the metadata of all my images so I am contactable if someone were to want to use my image again.

8. Timeline

Using the table below create a timeline of the stages of production of the shoot. This should cover from the initial client meeting and briefing to the delivery of the images. Add rows to the table as required.

Date Stage of production (what) Details (who, where, how)
13/11 Trip to Melbourne zoo Taking photos, using this time in between for research also
20/11 Trip to Melbourne zoo Taking photos
27/11 Trip to Melbourne zoo Taking photos
4/12 Trip to Melbourne zoo Taking photos
8/12 Trip to Werribee zoo Taking photos
11/12 Trip to Melbourne zoo Taking photos
11-20/12 Making editing and changes to the photos as needed, organizing the layout of the documentary Using Photoshop and Lightroom to arrange organize and edit all the images I wish to put into my documentary
Week 13 Presenting the documentary to the client Showing my final product to the class


Assessment task 1 Part 2:

In your blog provide evidence of your research to inform your approach to your subject. You should include a range of sources, such as other social documentary photographers, magazines, books, newspapers, websites, interviews, personal experiences, test-shots etc.

Explain how and why your research material has helped you refine your approach to your own subject.

My research has helped me in refining my approach to my subject as Im finding more about the topic I am becoming more informed of the situation and have a better understanding, and therefor will help me to take better pictures to tell the story and have the audience have a better understanding of what my documentary is about also.

Beverley Veasy has photographed a similar situation in which she has taken photos of the animals enclosures, but with no animals inside them. An interesting way on looking at how the enclosures are man made supposedly looking like a real life habitat for certain animals, but included in the picture are doors, fences, glass windows, showing that as much as they are replicating a habitat, its not the real thing.

Images  by Beverley Veasy from Beverley Veasy’s website:


Habitat #9, 2008                     Habitat #5, 2008

from Habitats                           from Habitats

Habitat detectives program with Zoos Victoria website below, a program at Werribee zoo could be a way to get closer and see the animals at a different point rather than just going as general admission, to get more of an inside take and see what goes on.

Meet the keeper, Werribee open range zoo. An option to look at to get a little closer in seeing how the keepers interact with the animals, and also how the animals react to them. A picture of the keeper with a tiger in their enclosure at Werribee open range zoo from their website:

meet-the-keeper-lion-WORZ-encounter-web620 photographer: unknown

Great website informing about Wild animals and the situation with being bred in captivity, their life living in a zoo, the reality of being in the zoo and informing how they don’t retrieve the skills needed whilst living in captivity even if though it may look like being bred in captivity is a benefit for them so therefor don’t have the basic instincts to survive out in the wild.

This website is also informing about the animals in captivities welfare, it talks about the effects on animals whilst living in captivity, the future in providing systems that are going to provide for the animals welfare, further research etc.

Another website containing comparison between zoological collections and the wild, the debate between how big the enclosures are, if they are adequate or too small, they have even gone to obtaining a heap of data and gathered all information and showing the results on the page.

Source: The danish magazine: Frem, Nummer 52, 10. årgang. 29. september 1907.Photographer unknown             800px-Carl_Hagenbeck

Carl Hagenbeck (man pictured born June 10 1844) bought and sold exotic animals as a side business, he went all over capturing animals, he the decided to put them on exhibition in Europe and USA. He soon opened his own zoo Tierpark Hagenbeck in 1907, even till today there are a lot of his ideas followed by a lot of large zoos. A little bit of an insight into how long back dates zoos and keeping animals in enclosures on display. Photographer unknown.

I love this image and I think it’s a great way in showing what I would like to show through my images, the girl in this photo seems mesmerized by the fish and you really fall into the picture in a way and understand her innocent thoughts as she looks on at the fish, this is the sort of idea in taking the shots I would like to experiment with.

The meaning of the word zoo (short for zoological park) is a place in which animals live in captivity and are on display for the public to view. A Zoo contains a wide variety of animals that are from all parts of the Earth.

Zoos are meant to entertain and educate the public but also have a strong emphasis on scientific research and species conservation. It is now trending towards giving animals a lot more space and recreating natural habitats. Zoos are usually quite regulated and inspected by the government to make sure all is under control.

Source: Photographer Jeremy Goss


This image is great with the lighting, everything seems so bright and calm. With the hippo on the other side of the glass in the water alongside a young girl casually looking through the glass not seeming to be phased by the animal, its interesting to see as these two are obviously from completely different worlds but seem quite comfortable alongside each other, the hippo could very easily harm the child if need be, but doesn’t seem fussed that shes sitting on the other side of the glass gazing in taking an interest in the hippo.


ZOO media and documentary_16 copyZOO media and documentary_9 copy


These are a couple of photos I have taken myself and it shows the sort of approach I would like to have on my documentary piece. I would like to include more of the animals as well if I can, similar in the way the photo I have used as an example above. I like the fist image as its only the hand on the cage that is obviously the main focus in the photo, its almost giving the viewer a sense of empathy that the animal is in the cage on display for the public. The second image I also like as there is obviously the big rush of bigger school kids in a group gathered around the enclosure to see the Meer cats, and yet there is a little girl trying to peek through from behind, waiting patiently to have a look at these animals, while all the other kids in front have no idea clearly that she is there as they are too excited themselves in seeing the animals.

If I can get more of the animals into the shot I think would make a great image and in showing the common interest in between the animals themselves and the public, whether they be children or adults. Show the curiosity between them.


Assessment 1 part 1: Pitching your idea



Pitching your idea


Name: Nicole Newlands                                           Group: Photography Trimester 1

Project name: Preparing for a media shoot

Title of your project:

Zoo Life

 Part 1: Pitching Your Idea:

Give an outline of your proposed project, your story angle and why you are interested to pursue it as a social documentary story?

I am interested in landscape, wildlife photography, I am wanting to complete my documentary piece on wildlife in the zoo, and in the setting of the Melbourne and Werribee open range zoo. I want to concentrate on the publics viewing of the animals, how they perceive the animals in their enclosures, good and bad, the excitement and rush of school kids in big groups trying to get a glimps of the animals, also how it’s a bit of a weird concept that there is a completely wild animal and the public are able to get extremely close to these animals behind a barrier even though they could potentially kill someone if these enclosures weren’t in place. I want to try and take photos behind people, or along side them with the animal in view, if I could get any shots of the animals looking back and taking an interest in the people on the other side I think it could make a powerful image, showing that even though these animals can be potentially dangerous at times, they still can have an interest or curiosity about what’s going on on the other side of the fence and have a common interest in each other.

Research your proposed publication and its agenda and aesthetic. Who is its audience and how is photography used to communicate ideas?

My story could be for a broad audience. It could be for all ages from 13 above, or more to the point, for animal lovers or have an interest in animals. The story could be told in possibly magazines such as BBC Wildlife or Wildlife Australia to name a couple.

Photography is a strong medium and if used well, can be quite powerful in the story being told, a picture can be worth a thousand words, and have a thought, idea or story on its own, leaving the person looking at the picture interpret in their own way what the photographer is trying to say about the image.

Write a persuasive pitch explaining why your proposed publication might be interested in publishing your story. Explain why it would be of interest to their readers and what knowledge, skills and access to your subject you have that makes you qualified to shoot it.

Wildlife magazines such as BBC Wildlife or Wildlife Australia would be interested in publishing my story as obviously because it is on wildlife but it is something not just about interesting facts about animals or a great picture, I will want to make them intrigued and want them to stop and think about the images, see the zoo from a different perspective, in a different light to normal, from the other side of the fence.

Myself in having public access to the zoo, being able to go on an open car adventure at the Werribee zoo, is a good way to be able to show the sorts of photos I’m wanting to capture, and to show pictures that capture different aspects of these places gives a different perspective on it to what the general public would think about when going to visit the animals.


Write down the feedback you have received from your photo editor/lecturer and how it has helped you refine your story idea.

I had been quite broad with my idea in the beginning and not sure exactly how I was going to tackle it and make this an interesting piece that people wouldn’t be bored watching, my lecturer had given me a website to visit on Beverley Veasy, which showed her view on wildlife habitats, where she had taken photographs of enclosures for animals, but with no animals in them, it making us look into the man made habitats that supposedly, take us into the wild.

My lecturer had asked me to think about where I would like to go with my story, and to have a bit more direction on the subject.

I had begun to think deeper into my idea and in turn had made me raise the question to myself, yes these animals in zoos are in enclosures to make it feel like they are at home, but if they were to encounter other animals, circumstances in the wild, would they be able to survive on their own?


Now after handing in my assessment my teacher had mentioned to me I’d still been unclear with how my process would be and how I would go about my documentary and I was starting to get a little confused myself, so I decided to change my idea around a little bit and focus on the publics viewing of the animals, how they perceive them and also how the animals could also perceive us from sitting on the other side. Talking to Nicole about my idea and refining my storyline has given me a clearer image of what sort of images I would like to produce. She had talked about numerous ideas on how I could go about my story and different topics, after showing the class my photos I had come up with so far I had decided that I was liking my images standing back from the crowd a little bit and seeing how they interact with each other and viewing the animals, I thought I could show in my photos how its become such a natural thing to have a trip to the zoo when it’s a weird concept that people are going to view wild animals in enclosures, but its such a common thing to do as a family or group for a day out.